December 16, 2014
Our last day in Mumbai, this city continues to amaze me with its contrast and it's crazy that we are already on our last day here before continuing the journey to Goa.
Our first presentation of the morning was canceled, meaning we got to sleep in a little longer which no body had an objection to!
After breakfast we made our way through the busy Tuesday morning traffic to Ogilvy and Mather pvt. Ltd. to learn about current consumer trends and marketing strategies used in the vast Indian market. With 24 languages and 1652 dialects there are many barriers when creating advertisements that bring meaning to all. With Indian advertising there are three main components that are used: story telling, music, and emotion. They then showed us multiple ads that portrayed these components. A four minute Goolge ad brought a few of us to tears, even without knowing the full background of the Partition. Our Q & A session had to be cut short due to time, but everyone wanted to spend more time learning about the marketing trends of India. Before we left we we were able to get a photo with our presenters.
After that we headed to the Bombay Stock Exchange (BSE). Our presenter was Rakesh Nair and he was full of knowledge about the history of the economy of India and the expected growth to come. The BSE is the oldest exchange in Asia opening in 1875. Today it is the eighth largest market with $1.5 trillion USD. The stock exchange market has changed a bit from the days of yelling and pushing people to get the stock you wanted (as seen in The Wolf of Wall Street), now the hall has been reduced in size and the transactions are all electronic. Being able to learn about the BSE while in the financial capital of India was a great experience, and they were so glad to have us there. We were fortunate enough to be allowed to take photos. Below is a group shot with Rakesh in front of the bull.
Once we returned to the hotel full of knowledge we let loose a little and had a pool party hosted by the hotel in the gorgeous 82 degree weather, followed by a buffet dinner.
We rounded the night off having a drink with Bollywood actor Neil Nitin Mukesh. Neil was very friendly and willing to answer our questions. We learned about his background and how he was able to make a name for himself as an actor.
After a long day we returned to the hotel for our last sleep in Mumbai falling asleep to the sounds of city that never sleeps. (Lizzi Hubble-Radosa)